Sustainability is at the forefront of many consumers’ minds, and it is causing dramatic changes in the fast-moving consumer goods (FMCG) sector. Things like fast fashion and single-use items are becoming increasingly unpopular, so businesses are under increased pressure to improve the sustainability and longevity of their products.
It can be challenging to know the best steps to take as an FMCG business. You should always listen to your target audience and ensure that their sustainability requirements are met, or you may lose business. Eliminating non-biodegradable and single-use materials from your products and packaging can also be an excellent way to boost your sustainability practices.
Use Sustainable Packaging
Customers no longer like to receive products that are packaged using plastic or other non-biodegradable materials. Packaging has become a hot topic in the sustainability arena, with businesses coming under fire for utilising single-use plastics.
Switching to sustainable materials to make your packaging can be an excellent way to show your commitment to sustainability. There are many businesses out there that now specialise in quality biodegradable or recycled packaging. This ranges from paper to multi-trip plastics.
Create Long-Lasting Reusable Products
Where the FMCG industry used to be about single-use items that people could use and discard, there has been a marked shift towards higher quality, reusable options. This is as a result of the push toward sustainability in the private and professional lives of many throughout the country.
There are plenty of ways to modify an FMCG in a way that makes it long-lasting but still profitable. For instance, many toiletries manufacturers are making sturdier, reusable bottles and providing refills in reduced plastic packaging.
Take A Sustainability Course
Educating yourself on the ways that your business can implement sustainability can be a great way to ensure you have all of the best information available. Always choose a reliable course provider with world-class educators who are experts in the field of business sustainability. Not only can a course in business sustainability management help you to appeal to a more eco-conscious consumer base, but it can also help you run and manage your business more effectively.
Make A Vegan Range
Depending on what products or services your business provides, it is a good idea to consider bringing out a line of plant-based items. This can work well in many sectors and not just in food manufacturing businesses. Beauty, fashion, and technology can all benefit from taking a vegan approach. This can also be an excellent opportunity to get your brand known as one that takes sustainability and ethical living seriously.
Keep Your Sustainable Products Cost-Effective One of the biggest barriers stated by many who want to become more eco-conscious is that sustainable alternatives to common household items are often more expensive. This may not be an obstacle in higher-income households, but for those on a lower income, it can make being sustainable impractical. By keeping your products cost-effective for the consumer, you will gain a broader chunk of the audience.
