In a bold move to combat distracted driving and enhance in‑car safety, HERE Technologies and Genesys International have launched a strategic collaboration aimed at delivering next‑generation navigation systems tailored for the Indian market.
With over 80,000 road fatalities annually in India—and more than 3,000 linked to mobile phone use—this partnership addresses a critical safety gap. By integrating HERE’s advanced AI‑powered digital maps, real‑time traffic updates, and hazard alerts with Genesys’s India‑specific ADAS (Advanced Driver Assistance System) technology, the duo aims to create a seamless, distraction‑free digital cockpit. Drivers will benefit from dynamic speed‑limit warnings, lane‑keeping assistance, and contextual navigation cues optimized for EVs including charging station mapping.
A recent HERE survey highlights public sentiment: 98% of Indian drivers are concerned about road safety, and 91% consider ADAS features essential—underscoring strong demand for intelligent vehicle technologies.
Also Read – Genesys International’s AI-Powered Navigation Map Set to Enhance Driving Efficiency
Deon Newman, SVP & GM, Asia‑Pacific at HERE Technologies, said, “Our collaboration… bridges global expertise and local innovation… to integrate intelligent, ADAS‑ready solutions that support safer, smarter, and more connected driving experiences in India”. Genesys CMD Sajid Malik added the partnership combines HERE’s global navigation platform with Genesys’s India‑specific ADAS maps to help OEMs deliver “truly connected, context‑aware driving experiences”.
Furthermore, the companies are exploring a dedicated Mobility Innovation Centre in India, signaling long‑term commitment to pilot and co‑develop solutions that address India’s unique driving conditions.
Automakers should view this alliance as a launchpad for embedding smarter, safety‑first navigation into upcoming vehicle models. Fleet operators and ride‑hailing platforms could begin testing prototypes within urban and intercity routes. Drivers can expect to see these next‑gen systems roll out as SDVs (software‑defined vehicles) gain market share.
Stay tuned: as this collaboration advances, we’ll track pilot launches, vehicle integrations, and how effectively these features reduce distracted driving incidents on India’s roads.
Source: Here
